John Baldessari and respecting one’s audience

John Baldessari, Beethoven's Trumpet (With Ear), Opus 127 2007 Courtesy Marian Goodman Gallery, New York © John Baldessari Resin, fibreglass, bronze, aluminuim and electronics

The American artist John Baldessari, in a podcast from Tate Modern, states that he acknowledes his audience when making his artwork. His opinion on this developed through his need to communicate with his students; he needed to find ways to hold their attention. In his artist talk he says that he feels it is his job to provide enough “meat” for a more intellectual audience, but also to be able to connect with the average viewer; “I can’t control who will be looking at the work.”

Famous for sometimes poking fun at the artworld, here’s Baldessari in a version of I’m Making Art circa 1971.